The Backfire Effect

The Backfire Effect

Recently, I have been looking into the concept of the backfire effect. That effect plainly states that when people are entrenched in their view, the more information that you provide them to combat their belief, the more they believe in their position.

Here is a video explaining the concept.

By |2012-03-15T11:37:55-07:00March 15th, 2012|negotiation|Comments Off on The Backfire Effect